Types of architectural visualization services

A lot of architectural studios are aware of the necessity of creating highly immersive 3D models of proposed buildings. Because of that, they have to hire companies that offer architectural visualization services. Right now, there are two commonly employed modes of co-operation between architectural visualization companies and architectural studios. One subtype of architectural visualization companies are recruiting companies, which help architectural studios recruit highly capable freelance 3D rendering artists. This is the cheaper and more flexible model, as it allows smaller architectural studios to hire artists on demand instead of having to hire an entire team of an artists on a per contract basis.

3D architectural visualization – should it be realistic or artistic?

Architectural visualization employing 3D rendering has long become a staple of architectural projects, and for a good reason: a convincing, three-dimensional image of a proposed building can do a lot of more to convince the clients than bare sketches. Because the employment of architectural visualization frequently amounts to using it a sales pitch, the renderers strive to make their images as impressive as possible. Sometimes it means employing artistic, even surreal techniques. However, another school of thought proposes that architectural visualization should above all be realistic, as above all it is supposed to give the clients an accurate idea of the project. Which of the two approaches yields better results? It would be difficult to give an unambigous answer, but it is possible to present the advantages and of both approaches in a fair manner.

The advantage of the photorealistic approach is definitely the fact that it allows the architectural studio to provide as accurate of a picture of the building as possible to the clients. This may be prove the most fruitful method as far as communication is concerned, because it presumably helps to avoid any misunderstandings between the studio and the client (although obviously in real life things do not always go as smooth). What is more, some clients may see photorealistic renders as simply more professional, which is of course a matter of taste.

As for matters of taste, obviously a lot of clients may prefer to be wowed by almost fantastical images, which means that the debate cannot really be brought to a definitive conclusion. It has to be said that artistic architectural visualization offers an excitingly wide array of possibilities. Right now, there are different 'genres' of architectural visualization that correspond to movie genres, each of which creates a wholly unique atmosphere that might speak to the clients on a deep level.

Sitopoland's architectural visalization

3D rendering has long become one of the biggest industries in the world. It is used for example to aid the architectural industry (a great example would be Sitopoland's virtual architecture walkthrough services and architectural visualization). It is also frequently used in advertisements and movies and is an indispensable part of video game graphics. The possibilities of 3D rendering are so wonderful that they might be called magic, but the truth is that the medium's nature is really much more mundane. Let us take a good look at it! There are two primary types of software that are being employed in 3D rendering - modelers and renderers. The work starts with the former, as an artist creates a 3D model consisting of flat geometric shapes called polygons which basically comprise the backbone of the model. Those models are very basic and are turned into realistic images with the use of rendering software, which enables an artist to introduce texture maps, artificial light sources and other filters. The end result can be absolutely photo-realistic or strikingly surreal, but it always has to start with a model that is not much more complicated than a stick figure.