Types of architectural visualization services
3D architectural visualization – should it be realistic or artistic?
Architectural visualization employing 3D rendering has long become a staple of architectural projects, and for a good reason: a convincing, three-dimensional image of a proposed building can do a lot of more to convince the clients than bare sketches. Because the employment of architectural visualization frequently amounts to using it a sales pitch, the renderers strive to make their images as impressive as possible. Sometimes it means employing artistic, even surreal techniques. However, another school of thought proposes that architectural visualization should above all be realistic, as above all it is supposed to give the clients an accurate idea of the project. Which of the two approaches yields better results? It would be difficult to give an unambigous answer, but it is possible to present the advantages and of both approaches in a fair manner.
The advantage of the photorealistic approach is definitely the fact that it allows the architectural studio to provide as accurate of a picture of the building as possible to the clients. This may be prove the most fruitful method as far as communication is concerned, because it presumably helps to avoid any misunderstandings between the studio and the client (although obviously in real life things do not always go as smooth). What is more, some clients may see photorealistic renders as simply more professional, which is of course a matter of taste.
As for matters of taste, obviously a lot of clients may prefer to be wowed by almost fantastical images, which means that the debate cannot really be brought to a definitive conclusion. It has to be said that artistic architectural visualization offers an excitingly wide array of possibilities. Right now, there are different 'genres' of architectural visualization that correspond to movie genres, each of which creates a wholly unique atmosphere that might speak to the clients on a deep level.